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Writer's pictureSecond Mountain Comms

Grace Farrimond: The Road to Chelsea Flower Show Dream

What does it take to run a successful small business during the toughest of market conditions? How does it feel to realise your lifelong professional dream? Award-winning florist Grace Farrimond, founder of Wiltshire-based Young Blooms, joins Good Journeys with Ben Veal, the purpose-driven interview series produced in partnership with Resilient Leaders Elements and Second Mountain Comms.



episode 032 highlights


  • Achieving the Chelsea Flower Show medal in 2023 was a lifelong dream for Grace.

  • Grace’s hugely popular Young Blooms YouTube channel breaks floristry industry barriers with creative tutorials.

  • Community plays a crucial role in Grace’s entrepreneurial journey and in her resilient ongoing battle since being diagnosed with MS.

  • Grace manages the Storehouse café in Trowbridge that contributes to local food banks and blends creativity with great service.

  • Tenacity and self-belief are essential for success in small business ownership.

  • Grace emphasises the importance of gratitude and adaptability in life and business.



key insights: creative resilience


  • Resilience in Adversity: Grace refuses to let MS define her, demonstrating the power of a positive mindset and humour in overcoming life's challenges. This attitude can inspire others facing similar struggles.

  • Creative Expression: Winning a Chelsea Flower Show medal highlights the importance of pursuing creative passions and personal fulfillment.

  • Learning through Failure: Grace’s journey reflects a common entrepreneurial truth: failure is often a stepping stone to success. Embracing setbacks fosters growth and innovation in business.

  • Community Connection: The importance of surrounding oneself with supportive people is emphasised, showcasing how community can uplift individuals on their journeys.

  • Purpose-Driven Business: The Storehouse café shows how individuals and businesses can positively impact their communities while pursuing their missions.

  • Adaptability: Grace’s ability to pivot her business strategies and embrace new opportunities, like YouTube, demonstrates how flexibility is absolutely essential in entrepreneurship.

  • Gratitude as a Practice: Maintaining a gratitude practice helps Grace navigate tough days, reminding us all that recognising our blessings can enhance overall well-being.



PURPOSEFUL CONVERSATIONS


‘Good Journeys with Ben Veal’ is the award-winning podcast and YouTube show that will lift your spirits, challenge you and drive you forward. Each episode is an intimate conversation with a vey special guest, covering their personal, moving and honest life journeys and the important lessons learned along the way. Join the Conversation.



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